How to Do SEO for Cleaning Businesses

Search engine optimization (SEO) is a must for cleaning businesses that want to increase their online visibility and attract more customers.

Many cleaning companies struggle to rank high on Google because they lack optimized websites or the time to manage their digital marketing. This guide breaks down SEO basics into actionable steps to boost your search rankings and generate more leads.

Transform your online presence from keyword research and local SEO to optimizing your website and tracking performance. Aspire’s software will further turbocharge these efforts, help you streamline operations, improve customer satisfaction, and monitor key metrics. Ready to get your cleaning business online?

Get started with this step-by-step guide to SEO.

What is cleaning business search engine optimization?

Search engine optimization (SEO) helps cleaning businesses rank higher on Google. By improving website content, structure, and marketing strategies, SEO connects cleaning companies with customers searching for cleaning services online.

For example, when someone searches for “house cleaning services near me,” SEO ensures that your business appears in the results, gains more visibility, and attracts clients ready to book services. It’s a must for cleaning companies to stay competitive and grow organically.

• SEO gives you more online visibility, making your cleaning services easier to find.

• Targets local keywords like “office cleaning services in [city]” to get nearby customers.

• Builds credibility by ranking higher in search results.

• Grows long-term without relying on paid ads.

Focusing on SEO means cleaning businesses get more clients and lasting success. In the next section, learn why SEO is important for cleaning companies.

Why invest in cleaning business SEO?

SEO is one of the best ways for cleaning businesses to attract potential customers and grow. It positions your cleaning company on the first page of Google search results, where most customers start researching new service providers. Higher rankings mean more website traffic and opportunities to convert visitors into paying customers.

Search engine marketing (SEM) combines SEO and PPC to drive traffic through organic and paid search.

Local SEO is crucial for cleaning services as most customers search for providers in their area. Optimizing for local keywords like “commercial cleaning company in [city]” gets your business in front of the right audience. For example, you can set up a Google Business Profile that shows your services, contact details, and reviews so customers can choose you.

Unlike short-term ad campaigns, SEO builds long-term growth. Over time, you’ll see steady increases in organic traffic and leads by continually improving your website's content and structure.

• Rank higher in search engines to get more potential customers.

• Get more website traffic by showing up in local search.

• Get more leads by making your cleaning business easier to find.

• Get long-term visibility without constantly paying for ads.

SEO builds a solid foundation for long-term success, enabling cleaning businesses to grow and scale. Now, learn about the different types of SEO and how they benefit cleaning companies.

What types of SEO should cleaning companies know about?

SEO has multiple strategies that cleaning companies can use to get online—understanding how search engines work is key to implementing different types of SEO. Each type targets a specific area of your website or marketing to rank higher in search engines and attract more potential customers.

• On-page SEO focuses on optimizing your cleaning company website’s content and structure, including adding target keywords like “cleaning services” or “house cleaning” to headings, meta descriptions, and service pages.

• Off-page SEO is about getting backlinks from other websites to increase your site’s authority. For example, partnering with local directories or being mentioned on industry blogs can boost your search results rankings.

• Local SEO is paramount for cleaning businesses targeting specific service areas. Optimizing your Google Business Profile and encouraging reviews can help you appear in search results for keywords like “office cleaning services near me.”

• Technical SEO means your website is fast, mobile-friendly, and error-free. Faster load times and responsive design improve user experience and reduce bounce rates.

• Content SEO is about creating content that answers customer questions. SEO content blog posts like “How to Choose the Right Cleaning Company” get organic traffic and showcase your expertise.

Now you know the types of SEO. Now, learn how to apply them.

How can you do SEO for your cleaning business?

SEO can help your cleaning business rank higher, attract more customers, and generate more leads. Just like deep cleaning requires attention to detail and thoroughness, effective SEO requires the same level of care and precision. Following these steps can increase your online visibility and attract potential customers.

Here’s how to conduct SEO for your cleaning company.

Step 1. Optimize your website for search engines

A mobile website is vital; many customers search for cleaning services on their phones. Compress images and enable caching to ensure fast loading times so you don’t lose visitors. 

User-friendly navigation lets potential customers easily find service pages like “house cleaning” or “commercial cleaning company.” Clear and detailed service pages with target keywords like “office cleaning services” rank better and engage customers. Aspire’s software helps optimize websites by managing online content and user experience.

Step 2. Conduct keyword research

Knowing the relevant keywords gets your website in the right search results. Understanding user search queries can help you find the right keywords, as different users search for the same thing differently. Focus on keywords like “cleaning services near me” and “residential cleaning in [city].” 

Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to find high-impact keywords with low competition. Long-tail keywords, like “affordable house cleaning services,” perform better as they target specific searches. Adding these keywords to your website content gives you better rankings and the right audience.

Step 3. Local SEO essentials

Claim and optimize your Google Business Profile so your cleaning business appears in local search and Google Maps. Consistent NAP (Name, Address, Phone Number) across your website, directories, and social media builds credibility.

→ Encourage happy customers to leave positive reviews and respond professionally to all feedback. 

Thanking customers for their feedback and addressing concerns builds trust, improves local SEO, and trains search engine algorithms to present your website to your target audience. Aspire can help you track reviews and maintain consistency across platforms.

Step 4. Create high-quality, relevant content

Creating high-quality content attracts organic traffic and showcases your expertise. Write blogs that answer common questions, such as “How to choose the right cleaning company” or “5 tips for a spotless office.” 

→ Use keywords in your blog titles and content so search engines can rank your pages. 

Understanding user behavior can help you create content that attracts organic traffic. Include visuals like before-and-after cleaning photos to show your work and build trust. 

Regularly updating content keeps your site fresh and relevant, encouraging search engine crawlers to index your site more frequently and attract visitors to your cleaning company website.

Step 5. Build backlinks and online authority

Partner with local businesses and directories to get high-quality backlinks that increase your site’s authority. Collaborate with relevant blogs or industry websites by guest posting content that showcases your expertise. 

→ Contact local influencers or organizations to share reviews or promotions that link to your website. 

Examples are features on community websites or partnerships with eco-friendly cleaning product suppliers. Link building boosts online credibility and positions your cleaning business as a trusted and reputable choice within the cleaning industry.

Website design and search engines significantly impact how we interact and retrieve information globally. They have evolved businesses and SEO practices from basic translation to more sophisticated localization strategies for better audience engagement.

Following these steps will help your cleaning business achieve SEO success. Now, learn how to measure your SEO performance.

How can you track SEO performance?

Measuring SEO performance is key to knowing what strategies effectively improve your cleaning company’s online visibility. You can gain insight into how well your website attracts and engages potential customers through key metrics like:

• Organic traffic

• Keyword rankings

• Lead conversions 

Tools like Google Analytics and Google Search Console will give you insights into:

• User behavior

• Website performance 

• Keyword performance

Aspire’s reporting features can simplify this process by providing metrics that align with your SEO strategy. Understanding Google’s indexing process and mobile-first indexing is vital in measuring SEO performance, as most Google searches are done on mobile devices.

These metrics can help you determine effective components of your SEO strategy, including: 

✓ Keywords

✓ Service pages 

✓ Marketing strategies

For example, tracking “cleaning services near me” rankings will show you the impact of your local SEO. Analyzing lead conversions will show how many visitors become customers after visiting your site. Regular review of SEO performance will allow you to refine content, adjust targeting, and stay ahead of the competition.

• Organic traffic measures how many visitors land on your website through unpaid search results. A steady increase means growing online visibility.

• Keyword rankings track your position for keywords like “office cleaning services” and “house cleaning.” A higher search engine ranking means more website clicks.

• Lead conversions measure how well your website generates business from search engine results, such as form submissions, phone calls, or demo requests.

• Bounce rate analyzes how many visitors leave your site without exploring. A high bounce rate means you need better content or faster load times.

• Local SEO metrics are part of your Google Business Profile insights to track calls, directions, and website clicks from local searches.

By monitoring these metrics, you’ll keep your SEO on track. If you are unsure, consult an SEO agency for assistance. In the next section, learn about common SEO mistakes to avoid and how to improve your cleaning business’s online performance.

What are some common SEO mistakes to avoid?

SEO is a powerful tool, but some mistakes can harm your cleaning business’s online visibility.

1. Keyword stuffing or overloading web pages with repetitive terms like “cleaning services” can get you penalized by search engines. 

2. Targeting irrelevant keywords that don’t match your audience’s search intent is a waste of effort and will not attract potential customers. 

3. Ignoring mobile optimization and slow website speed will drive away users before they see your services.

4. Stay current with SEO best practices and avoid common mistakes by checking out reputable sources like Search Engine Land, which has a wealth of SEO content and articles.

5. Not updating your Google Business Profile (formerly Google My Business) or responding to reviews will erode your business credibility. 

6. Broken links or outdated content on your website will hurt user experience and lower your rankings. 

7. Not measuring SEO performance means missing opportunities to refine your strategy and improve results. 

These mistakes can be avoided with attention to detail and consistent management.

• Avoid keyword stuffing using keywords like “office cleaning services” naturally in headings, content, and meta descriptions. Search engines favor quality over quantity.

• Don’t ignore mobile optimization. A mobile-friendly, fast-loading website will give your customers a better experience when they search on their phones.

• Keep your Google Business Profile updated with service areas, testimonials, hours of operation, and recent reviews to maintain trust and local SEO.

• Fix broken links and outdated content by regularly auditing your website to ensure all links work, FAQs are up to date, and pages are updated with services and pricing.

• Track performance consistently with tools like Google Analytics to identify issues and refine your strategy.

Avoiding these common mistakes will ensure that your SEO works as intended. In the next section, learn how Aspire can help turn more leads into closed contracts by streamlining your sales pipeline and automating processes across your cleaning business.

How can Aspire enhance cleaning SEO efforts?

Aspire’s tools make managing your cleaning business easy so you can focus on growing your online presence. By streamlining your operations, Aspire gives you more time to invest in marketing strategies like SEO and ensuring exceptional service delivery. 

Aspire’s centralized platform brings client communications, scheduling, purchasing, payroll, and more into one place. Centralized data in Aspire enables comprehensive drill-down reporting to track key performance metrics.

Use Aspire’s client insights to see the most popular services and optimize your service pages accordingly, such as with keywords like “commercial cleaning company” or “office cleaning services.” 

Aspire also helps commercial cleaning companies with the following:

• Streamlining operations to reduce time spent on manual tasks like scheduling, invoicing, and tracking so you can focus on digital marketing.

• Centralize client communication and manage inquiries, follow-ups, and customer feedback to adjust marketing strategies, including SEO.

• Track performance metrics with Aspire’s reporting features to identify the most popular services and those with the biggest profit margins to inform SEO keyword selection.

• Optimize service areas by using customer data to identify trends in location for new customers so you can focus your local SEO on high-demand areas.

• Improve customer satisfaction by improving service delivery so potential clients view you as trustworthy, which will improve your local SEO rankings.

Using Aspire’s software, cleaning businesses can streamline operations and gain unparalleled visibility into their operations to stay ahead of the competition. Now, see how these steps can add up to long-term business growth.

It’s your turn now

SEO is a powerful tool for cleaning businesses to attract customers, increase online visibility, and grow long-term. This guide covers the basics: 

• Optimizing your website

• Keyword research

• Local SEO

• Content creation

• Backlinks

Avoiding common mistakes like keyword stuffing and ignoring mobile optimization will maximize the results of your efforts. Measure your performance with Google Analytics and Aspire’s reporting features to refine your strategy for continued success.

Follow these steps, and your company will rank higher when potential customers search online for cleaning service providers. Aspire makes it even easier by streamlining your operations, centralizing client communication, and providing in-depth data reporting. Whether you want to save time or get more results, Aspire is your SEO company partner.

Start growing your business today. Book a free demo with Aspire and see the difference it can make!