Yes, there's more competition, but the cleaning industry is still worth a whopping $110 billion. This isn't a shrinking market; it's an essential service keeping America's workplaces functioning.
While 57% of businesses expect growth, they're also sweating the same things you are: finding good people and figuring out the tech puzzle.
Where your money really comes from
Think landing new clients is the game-changer? Think again. The numbers tell a different story:
53% of revenue flows from ongoing contracts. And repeat customers bring in 40% of sales.
Translation: The clients you already have are your goldmine—not the ones you're chasing.
What's actually keeping owners up at night
Companies aren't just dreaming about growth—they're strategizing for it:
61% are laser-focused on finding new customers
61% want revenue growth
55% need better cash flow
But here's what these stats don't tell you: Many owners are working 70-hour weeks while their profitability slips. They're busy, not productive.
The people problem won't fix itself
People issues are strangling growth across the board:
63% of businesses are bleeding from recruiting and retention wounds
58% are struggling to keep customers happy
Nearly half of workers make just $10-12 per hour
This isn't just about throwing money at the problem. When 25% of companies plan to raise wages, the other 75% will be left wondering why their people keep walking out the door.
Tech: Blessing or curse?
The digital picture is messier than most reports suggest:
43% use end-to-end software
But 45% are drowning in 5-7 different apps that don't talk to each other
That's not efficiency—it's chaos.
Most companies are using tech for the basics: payroll (56%), accounting (54%), and invoicing (50%). But they're missing the real power moves: scheduling optimization, performance tracking, and client communication.
Why companies stay stuck
The roadblocks to better tech aren't mysterious:
33% fear the cost and headache of switching
25% are trapped with software that wasn't built for cleaning businesses
What winners are doing right now
The companies pulling ahead aren't just hoping for growth—they're manufacturing it:
Half are cranking up sales and marketing
36% are investing in making their current teams better through training
32% are finally biting the bullet on software that eliminates the daily chaos
The honest outlook
Only 35% of businesses feel good about what's coming next year. That means 65% are somewhere between concerned and terrified.
The top cleaning companies aren't necessarily the biggest or the cheapest. They're the ones that deliver consistently excellent service while eliminating the behind-the-scenes chaos that eats profit margins.
Your move
Every cleaning company faces the same industry conditions. The difference between struggling and winning isn't the market—it's what you do with the information in front of you.
You can keep running on the hamster wheel of manual processes and disconnected systems or finally get the monkey of operational chaos off your back.
Download our 2025 Commercial Cleaning Insights report to get the real story behind the numbers and learn how the right tech can position you as the dominant player in your market.
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