How to Master Cold Calling for Cleaning Businesses: Tips, Scripts and More

Cold calling is a powerful way for cleaning businesses to grow their customer base. Despite the challenges, it’s one of the best ways to reach decision-makers, introduce services, and acquire new business. 

→ You can turn cold leads into warm clients by presenting personalized solutions for specific cleaning needs.

This guide covers the basics of cold calling for cleaning companies. It starts with the importance of cold calling and lead generation. You’ll get actionable strategies, tips to overcome common obstacles, and the benefits of using scripts to guide your calls. 

Practical examples of cold calling scripts for different scenarios are included so your team is prepared for anything. Finally, you’ll see how Aspire’s software can help you manage leads with visibility into your sales pipeline and automate follow-ups so you can close more business.

What is cold calling?

Cold calling is a sales technique in which businesses call potential customers directly to introduce their services and generate leads. It’s widely used in the cleaning industry to target customers who haven’t previously interacted with a business.

This allows cleaning companies to:

• Get in front of local businesses and decision-makers.

• Showcase their unique cleaning solutions and address specific needs.

• Build relationships with new clients and raise awareness of their cleaning services.

For example, a commercial cleaning business might cold-call office managers to offer cleaning services or promote deep cleaning packages after renovations.

Cold calling allows cleaning businesses to personalize their outreach, make a strong first impression, and offer immediate solutions to pain points like inconsistent professional cleaning services or inefficient providers. It’s essential to close cleaning contracts and reach your full growth potential.

Why is cold calling important for cleaning businesses?

Cold calling is still relevant in 2025 because it lets you directly contact customers who may not yet know about your cleaning services. While digital marketing has expanded your reach, nothing beats the personal touch of a well-timed phone call.

For cleaning companies, cold calling helps:

• Build relationships with local businesses that need ongoing cleaning solutions, like offices or retail stores.

• Introduce commercial cleaning services to decision-makers who won’t respond to other marketing methods.

• Address pain points, like inconsistent cleaning or unmet specific needs, in real time.

• Generate more leads through personalized conversations and get new customers.

Cold calling is most effective when targeting businesses with high cleaning demands, like medical facilities or large offices, where cleanliness affects operations and client satisfaction. It also shows that your company is proactive and that you value their time and needs.

By overcoming these obstacles, cleaning companies can use cold calling to get more efficient and grow consistently.

What are the biggest challenges of cold calling for cleaning services?

Cold calling is a powerful tool, but many cleaning business owners face challenges that make it daunting. Rejection, low conversion rates, and lack of confidence stop business owners from making calls consistently. 

→ Balancing time between cold calling and other aspects of the business can be overwhelming.

Some myths about cold calling are:

• It’s old-fashioned or obsolete in the digital age.

• Customers will see all calls as intrusive or unwanted or prefer word of mouth.

• Only big businesses with dedicated sales teams can do cold calling.

Debunking these myths is key for cleaning businesses looking to grow. Persistence and strategy can turn cold calls into opportunities to connect with potential customers, address their specific needs, and stand out in the cleaning industry. 

For example, a personalized cold-calling script for decision-makers can increase lead generation and conversion rates.

By focusing on solutions rather than obstacles, business owners can position themselves as experts in professional cleaning services.

Preparation and proven strategies can help cleaning companies master cold calling and overcome these challenges.

How can you prepare for successful cold calls?

Preparation is the key to successful cold calling, so cleaning companies can make an impact on potential customers. Research and clear goals ensure that every call is strategic and practical. By investing time upfront, business owners can turn leads into new customers.

Start by researching your target market:

• Local businesses or industries that need your cleaning services, offices, schools, or medical facilities.

• Use LinkedIn to find decision-makers and understand their cleaning needs.

Gather prospect information:

• Find their pain points, inconsistent cleaning contracts, or unmet cleaning solutions.

• Note any recent events that may require services, office expansions, or renovations that need deep cleaning.

Set clear goals for each call:

• Try to book an appointment, offer a cleaning service trial, or provide a quote.

• Focus on making a good first impression and addressing their concerns.

Use tools to manage and track leads:

• Use CRM software like Aspire to manage contact information, track interactions, and automate follow-ups.

• Keep a call log to record outcomes and schedule the next steps.

Being prepared helps build credibility and enables you to tailor every call to the prospect’s needs. For example, mentioning that you specialize in eco-friendly services, disinfection, or floor and window cleaning can grab attention and build trust.

With the right preparation and strategies, cleaning companies can improve conversion rates on cold calls.

What are the best strategies to improve your cold-calling success?

Cold calling requires strategy, timing, and good communication. Cleaning companies that use proven methods–such as personalizing each call and focusing on the customer’s needs–can see significant results, turning conversations into cleaning contracts.

1. Time Your Calls

• Call during business hours when potential customers are most likely to be available.

• Don’t call during peak times, early mornings, or late afternoons when customers are busy.

2. Start with a Strong Opening Line

• Personalize with the prospect’s business name or recent events.

• Introduce your cleaning company and the purpose of the call.

Example: “Hi, this is [Your Name] from [Your Company]. I saw you recently expanded your office and wanted to show you how our office cleaning services can help keep your office looking professional.”

3. Build Rapport

• Ask open-ended questions to find pain points and show that you really care about their needs.

• Highlight how your services, such as deep cleaning or eco-friendly solutions, can solve their problems.

4. Handle Objections

• Listen and calm them down.

• For budget objections, explain flexible service options or value-added benefits and customized cleaning packages.

5. Follow Up

• Keep a record of each interaction in a CRM tool like Aspire to stay organized.

• Send a follow-up email or make a second call to reiterate your value and book a meeting.

Using these strategies, you can facilitate engaging conversations and attract new customers. For example, offering after-hours services to address common objections, such as disruption during cleaning, can make your cleaning solutions stand out.

Using cold calling scripts can improve your results and make you feel more confident on every call.

How can scripts help you master cold calling?

Cold calling scripts are essential for cleaning companies; they are a roadmap to having more valuable conversations with prospects. 

→ Scripts keep calls professional, focused, and effective even when dealing with objections or unexpected questions. 

When used strategically, they build confidence and maximize lead generation.

Scripts in Cold Calling

• Scripts give you a framework to stay on track when presenting your cleaning services.

• They reduce mistakes by including key points, your unique selling points, or your value proposition.

• For example, a good script can highlight services like window cleaning, deep cleaning, or eco-friendly options to grab attention quickly.

Personalize Scripts for Different Situations

• Develop unique scripts for different industries, office cleaning for businesses, or post-construction cleaning for contractors.

• Include personal details, the prospect’s pain points, or recent events to make it relevant.

Example: “I see your company recently expanded. We have flexible commercial cleaning services for growing businesses.”

Structuring and Flexibility in Conversations

• Use scripts as a guide, not word-for-word dialogue. Adjust the tone and content to the prospect’s response.

• Leave space for natural conversation when addressing specific needs or objections.

Example: If the prospect brings up the budget, pivot to mention flexible plans or customized cleaning contracts that match their goals.

Scripts simplify and control the conversation, so calls are professional and flexible. They allow you to focus on solving the prospect’s problems and leave a good first impression.

Using examples of cold calling scripts can help you feel more confident and get better results when you call.

Top 10 cold call script examples for cleaning businesses

Callers are more effective when you personalize their scripts to specific situations. While in-person meetings are seen as better for lead prospecting, telemarketing, when done right, can be one of your best marketing strategies. 

The dialing templates below provide a structured yet flexible approach to helping your cleaning company connect with prospects and turn conversations into bookings. 

Use these scripts as a base and adjust them to your cleaning services and target market.

1. Introduction to a new business

Introduce your cleaning solutions to local businesses with a friendly and relaxed approach.

Script: “Hi [Prospect’s Name], this is [Your Name] from [Your Company]. How are you today? I’m calling because your business is in [City/Area]. I wanted to introduce our flexible commercial cleaning services. We keep offices and facilities spotless and boost employee productivity and customer impressions. Are you using a cleaning service or looking to upgrade your current setup? We can customize a cleaning contract to your property’s needs, including window cleaning, deep cleaning, and eco-friendly options. I’d like to schedule a quick meeting to discuss your specific needs. Does [Day/Time] work for you?”

Tips:

• Research the business beforehand to personalize your pitch.

• Highlight benefits like efficiency, reliability, or eco-friendly practices.

• Be enthusiastic and confident to leave a good first impression.

• Always leave a phone number to call you back.

2. Reaching out to previous clients

Dialing old clients who haven’t booked services recently.

Script: “Hi [Client’s Name], this is [Your Name] from [Your Company]. Hope you’re doing well! We noticed it’s been a while since you last used our cleaning services, and we wanted to connect. Are there any upcoming projects or regular needs we can help with? Our special offer for returning clients includes deep cleaning or office cleaning packages. What area or cleaning solution have you been looking into recently? Can we schedule a consultation to discuss how we can continue to meet your cleaning needs?”

Tips:

• Remind them of the good times with your services.

• Offer incentives like discounts or loyalty rewards to encourage rebooking.

• Keep it friendly and show appreciation for their previous business.

• Don’t be afraid to leave voicemails if you don’t get through. They know you, so they won’t hesitate to call back.

3. Following up on a lead

Follow up after initial contact or inquiry to keep the conversation going.

Script: “Hi [Prospect’s Name], this is [Your Name] from [Your Company]. We spoke about your interest in our cleaning services, and I wanted to follow up. Have you looked over the information we sent over? We can help with your cleaning needs with customized cleaning contracts or seasonal promotions. Do you have any questions or concerns? I can walk you through them. Can we schedule a meeting or call this week to discuss your cleaning solutions?”

Tips:

• Reference previous conversations to personalize your approach.

• Provide clear next steps, like scheduling a meeting or consultation.

• Follow up quickly to stay at the top of the client's mind.

4. Offering a free estimate or consultation

Inviting prospects to take advantage of a no-obligation service estimate.

Script: “Hi [Prospect’s Name], this is [Your Name] from [Your Company]. I’m calling to offer you a free estimate for your cleaning needs. Whether it’s office cleaning, deep cleaning, or window cleaning, we customize our services to your needs. Our free consultation lets us get to know your space better and provide a tailored plan. Can we schedule a 15-minute visit on [Day/Time] to show you how we can deliver great results?”

Tips:

• Remind them that the consultation is free and has no obligation so they can easily agree.

• Mention specific services like deep cleaning or window cleaning that apply to their industry or situation.

• Explain how the consultation will provide a tailored plan for their specific cleaning needs and get the best results.

• Offer multiple dates and times so it’s easy for them to say yes.

5. Cold calling for commercial cleaning contracts

Calling property managers or business owners for ongoing cleaning services.

Script: “Hi [Prospect’s Name], this is [Your Name] from [Your Company]. I’m calling about your commercial cleaning services. Many businesses in [City/Area] are upgrading their cleaning to get healthier and more productive environments. We have cleaning contracts for businesses like yours, focusing on high-traffic areas and custom schedules. Can we meet this week to discuss options for your business?”

Tips:

• Mention employee satisfaction and productivity.

• If applicable, mention other businesses in the area using your services.

• Emphasise reliability and customization as the key differentiators.

6. Cold calling for residential cleaning services

Customize your pitch for homeowners or tenants.

Script: “Hi [Prospect’s Name], this is [Your Name] from [Your Company]. I’m calling to introduce our residential services. We create healthier, cleaner living spaces with services like deep cleaning, carpet cleaning, and eco-friendly solutions. Are there areas of your home that need a professional touch? We have [Special Offer/Discount] for first-time customers. Can we schedule an appointment?”

Tips:

• Personalize the call by discussing common pain points like busy schedules or tough-to-clean areas.

• Focus on family-friendly benefits like allergen reduction or eco-friendly products.

• Explain how your cleaning services will give homeowners more time to focus on family or other priorities.

• Suggest your services for move-ins, holidays, or spring cleaning to get their home guest ready.

7. Addressing objections during a call

Dealing with common concerns like pricing or timing.

Script: “I understand your concern about [Objection], and I want to reassure you we have flexible options to address that. For example, we have customized plans to fit your budget and specific needs. Would it help if I sent over more info on our pricing or client reviews? We want to deliver a hassle-free, high-quality cleaning solution that meets your expectations.”

Tips:

• Stay calm and listen to the client’s concerns.

• Offer solutions to their objections, like flexible scheduling or budget-friendly options.

• Share testimonials, social media reviews, or success stories from similar clients to build trust and address doubts.

• Ask follow-up questions like “What’s the biggest obstacle for you?” to get to the root of the objection.

8. Cold calling for seasonal cleaning promotions

Spring cleaning specials.

Script: “Hi [Prospect’s Name], this is [Your Name] from [Your Company]. With [season] approaching, we offer seasonal cleaning packages to prepare your home and business for the season. We have window cleaning, deep cleaning, and allergen-reducing options to prepare your space for the season. Can we schedule your service now?”

Tips:

• Create a sense of urgency by pointing out the time-limited nature of the offer.

• Focus on seasonal benefits like better air quality or a refreshed space.

9. Upselling existing clients

Add on services to existing clients.

Script: “Hi [Client’s Name], this is [Your Name] from [Your Company]. We’ve loved working with you and wanted to let you know about some extra services we offer. For example, we now offer carpet cleaning and environmentally friendly options to add to your current cleaning plan. Would you like to talk about how these add-ons can get your space even cleaner and healthier?”

Tips:

• Reference the services they’ve enjoyed and suggest upgrades that fit their needs, like adding deep cleaning or eco solutions.

• Explain how the add-on services will make their space cleaner or save them time so they will feel it’s worth it.

• Introduce discounts or bundle deals to make the add-on more attractive.

• Thank them for their loyalty and remind them of the value they’ll get from the expanded services.

10. Cold calling for referrals

Asking satisfied clients to refer your services.

Script: “Hi [Client’s Name], this is [Your Name] from [Your Company]. We hope you’ve been happy with our cleaning services! We’re calling to ask if you’d recommend us to any friends or colleagues who need professional cleaning solutions. As a thank you, we’re offering [Discount/Incentive] for referrals that bring in new business. Would you be willing to share our contact info?”

Tips:

• Call customers who have left positive reviews or appreciated your cleaning solutions.

• Offer discounts, free services, or gift cards for referrals to incentivize them to participate.

• Thank customers personally when referrals bring in new business to build loyalty.

With these scripts, you can cold call confidently.

How can you track and optimize your cold-calling results?

Tracking and optimizing cold-calling techniques are essential to build momentum for success in the cleaning industry. Monitoring performance metrics allows your cleaning business to identify strengths, address weaknesses, and continually improve its approach. When paired with the right tools, these practices ensure that every call contributes to your lead generation goals.

Measure Key Metrics

• How many calls are you making daily/weekly to stay consistent?

• What’s your conversion rate? How many calls lead to appointments, consultations, or cleaning contracts?

• How many follow-ups are you completing to ensure no one falls through the cracks?

Example: If 10% of calls result in a meeting, target improvements to your cold calling approach to increase that percentage.

Use Software for Lead Management and Follow-Ups

• Use a CRM like Aspire to manage leads, store contact info, and schedule follow-ups.

• Set reminders for check-up calls to keep prospects engaged and moving forward.

• Analyze CRM data to see what’s working in successful calls, such as the best times to call or the most effective cold calling scripts.

Adjust Scripts and Strategies Based on Performance

• Review recorded calls or notes to identify areas for improvement, such as how you handle objections or how quickly you address pain points.

• Test different versions of your cold calling script to see which one generates more interest in your cleaning services.

• Solicit client feedback to refine your messaging and offer more targeted cleaning solutions.

By tracking, using technology, and making data-driven changes, you can optimize your cold calling and attract more new customers.

How can Aspire help with cold-calling for your cleaning business?

Cold calling is much easier and more effective with the right tools. Aspire’s cleaning business software simplifies the process by managing leads, organizing contact information, and automating follow-ups. With Aspire, you can focus on building relationships with potential clients and obtaining more cleaning contracts.

Lead Tracking and Management

• Store and organize all prospect information in Aspire’s cloud-based database.

• Keep detailed call history notes, including notes, next steps, and scheduled follow-ups.

• Never forget a prospect by having all the info in one place.

Performance Analytics

• Track metrics like call success rates and conversion ratios.

• See which cold-calling scripts are working and adjust your strategy.

Example: If eco-friendly cleaning scripts are converting more leads, focus on that in your subsequent calls.

Mobile-Friendly Platform

• Generate notes with photo and video uploads right from the field to support upselling and add-on services.

• Log calls, update notes, and schedule follow-ups within the platform.

Example: Use Aspire to reference photos or issue tickets during calls to personalize your pitch by addressing specific needs or past conversations.

Scheduling Tools

• Book appointments or consultations during calls and share your availability instantly.

• Automate reminders for your team and prospects to reduce no-shows.

Aspire helps cleaning businesses optimize their cold calling by giving them the tools to stay organized, track performance, and convert new customers.

It’s your turn now

Cold calling can grow your cleaning business by getting you in front of potential clients and more customers. By being prepared and using the right strategies and tools, you can overcome the challenges and drive ongoing success. Aspire’s software simplifies the process, tracks the results, and manages cleaning contracts for you.

If you’re looking for more ways to grow, explore our guides on getting commercial cleaning leads and marketing a cleaning business.

Start turning leads into loyal clients today. Book a free demo with Aspire to see how our platform can help you optimize cold calling and grow your business.

Schedule your demo now.