How to Advertise Your Landscaping Business on Facebook (Step-by-Step)

Facebook ads are an excellent way for landscaping companies to attract new customers, build brand awareness, and grow revenue. With over 70% of U.S. adults on Facebook, it’s a massive platform for reaching your target market and visually showcasing your lawn care services.

This guide will walk you through a step-by-step process for creating successful Facebook ad campaigns for the landscaping industry. You’ll learn to set goals, target the right demographics, create great ads, and optimize for better performance.

By following these tips, lawn care companies can get more leads, retain clients, and drive unparalleled ROI from their marketing budget.

Step 1. Understand why Facebook advertising works for landscapers

Facebook advertising allows landscaping business owners to reach their target market efficiently and cost-effectively. 

Landscapers can use Facebook’s targeting tools and a deep understanding of the market, including economic and political climate, competitors,, and market gaps, to target homeowners in service areas who need lawn care and landscaping services.

Unlike traditional ads, Facebook combines:

• Great visuals of landscaping projects to grab attention fast.

• Advanced targeting of potential customers by location, demographics, interests, and behaviors.

• Budget flexibility so companies can start with small campaigns and scale based on results.

• Engage directly with clients and build trust through comments, reviews, and messages.

Why Facebook ads are good for landscaping companies

Landscaping is visual—before and after transformations grab attention in Facebook feeds. And you can target your audience directly with local business ads in your area. 

Facebook’s lead gen tools make it easy to capture client contact info, and retargeting allows you to reconnect with customers who showed interest but didn’t convert. 

If you’ve ever visited a website and seen its ads afterward, you are being ‘retargeted.’

Facebook’s reach and tools make it one of the top digital marketing platforms.

Step 2. Identify your ideal audience

Facebook ads can deliver a much better ROI than other marketing channels because they allow you to specify the exact audience you want to reach. Facebook targets users based on the information on their profile to present them with ads. Landscaping businesses have first to identify their business’s ideal customer to make the most of their marketing dollars

Define the demographics and behaviors of your target market

Identifying your ideal customer comes down to market research, identifying markets such as:

• Homeowners looking for lawn care, landscape maintenance, or hardscaping projects.

• People in specific local areas or zip codes where you service.

• People with higher household income who value professional landscaping.

• People who have recently moved or those interested in lawn care services and home improvement.

Use Facebook’s Audience Insights

Facebook’s Audience Insights tool will give you data on:

• Age, gender, and location demographics.

• Interests like gardening, home design, or real estate.

• Behaviors like recent movers or frequent buyers of lawn care products.

Steps to Segment Your Audience

1. Log into Facebook Ads Manager to access Audience Insights.

2. Set filters like location, age, income range, and interests to match your target market.

3. Create Custom Audiences using customer lists, website traffic, or Facebook interactions.

4. Create lookalike audiences to target new customers like your best existing customers.

Knowing your audience means your ad campaigns will resonate with the right potential customers.

Step 3. Define your advertising goals

Awareness, leads, or sales

Facebook advertising starts with a clear objective. For landscaping companies, the main objectives are:

• Increase brand awareness by introducing your landscaping company to your local area through your business page.

• Generate new sales leads by capturing contact info from homeowners interested in your services.

• Convert inquiries into paid lawn care services or landscaping projects.

Clear objectives help you create ads that match your business needs.

Set measurable objectives for campaigns

To win, use the SMART framework for objectives:

• Specific: Focus on one outcome, like getting 10 more lawn mowing leads.

• Measurable: Get a specific number of leads or clicks.

• Achievable: Based on your budget and current capacity.

• Relevant: Align with seasonal demand or business growth.

• Time-bound: Get 20 leads in 30 days.

Examples of measurable objectives:

• 50 new leads for spring cleanup services.

• 10,000 impressions in your local business area.

• Landing page visits for a new client promotion.

Clear objectives mean every ad campaign delivers value and growth.

Step 4. Choose the Right Ad Formats

Ad formats for landscaping companies

Facebook offers multiple ad formats for promoting landscaping services. Choosing the right format as part of a well-planned marketing campaign will ensure that your ad resonates with your target market and delivers results.

• Carousel ads promote multiple services like lawn mowing, hardscape installations, seasonal cleanups, and snow removal. 

• Video ads with before-and-after transformations or team members in action with testimonials from happy customers. 

• Image ads to show high-quality photos of your best work. Include strong ad copy with a clear call to action to land new clients. 

• Simplify lead generation by offering free consultations or discounts and collecting contact info directly on Facebook.

Choose the format that matches your objective and your target market.

Step 5. Create compelling ads

Write copy that shows your expertise and benefits

Ad copy should grab attention and communicate the value of your landscaping services.

• Connect with customers and address their pain points with rhetorical questions, like:  “Got an overgrown lawn? Our lawn care services get results every time.”

• Demonstrate the benefit of your services by describing how your lawn care business saves time and increases curb appeal or property value.

• Use professional visuals with user-generated content like customer reviews to create ads that resonate with your target market.

• Add a sense of urgency by saying, “Book today and get a greener yard tomorrow!”

Use professional images of your work

High-quality images are essential for Facebook ads, and many aspects of landscaping are eye-catching enough to stop someone as they’re scrolling through their feed. Use: 

• Before-and-after photos with dramatically improved lawns, hardscaping installations, and flower beds

• Videos of projects in progress or your team working

• Testimonials or captions that describe the results for homeowners

Strong calls-to-action (CTAs)

A clear CTA gets users to do more than just scroll past, but to act by booking a consultation or services. Consider using language like:

• Contact us for a free estimate

• Book your free landscaping consultation

• Get 10% off lawn care services with this ad

Combine CTAs with lead-gen landing pages to maximize conversions. A good mix of visuals, copy, and CTAs will generate new customers and leads for your Facebook ads.

Step 6. Use Facebook’s targeting tools effectively

Location targeting for local clients

Geo-target audiences in specific cities, ZIP codes, or neighborhoods within your service area. 

Target areas with high demand for lawn care or landscaping services so you reach the same people interested in those services. Add location-based keywords like “Local lawn care business in [Your City].”

By targeting, you ensure your Facebook ads show to people who are ready to book.

Retarget previous visitors and customers

Retargeting keeps you at the top of prospects’ minds after seeing your ads and navigating away from Facebook.

• Show ads to users who visit your website, engage with your Facebook page, or submit a lead form.

• Use dynamic ads to remind potential customers of services like lawn maintenance or seasonal cleanups.

• Offer incentives like “10% off your first landscaping project” to get conversions.

Create lookalike audiences to find more prospects

Expand your reach by targeting people like your best customers:

• Use Facebook’s lookalike audience feature to find people with similar demographics and interests.

• Base your lookalike audience on custom audience data like email lists or website traffic.

• Target people interested in lawn care, landscaping, or home improvement to get qualified leads.

Facebook’s targeting options help you reach your ideal customer without wasting ad spend.

Step 7. Set a realistic budget and schedule

Budgeting by campaign goal

Align your budget with your ad goal to get the best results, such as using smaller daily budgets to show ads to your target audience for brand awareness consistently.

→ If lead gen is your goal, spend more on campaigns for lawn care services or landscaping projects.

As a business manager, you should start with a test budget to see which ads perform well, scale up gradually, and track cost-per-click (CPC) and cost-per-like (CPL) to ensure profitability.

Facebook’s budgeting options let you control costs and get high-quality leads.

Ad scheduling best practices to get more visibility

Timing your ads right gets more engagement and a better ROI. Use Facebook’s ad scheduling feature to show ads when your ideal customer is most active.

• Focus on peak hours like early mornings, evenings, or weekends when homeowners seek landscaping services.

• Consider seasonal shifts—advertise snow removal in winter or lawn maintenance in spring to match customer needs.

Run ads consistently but pause during slow periods to save your budget. A savvy approach to scheduling can help you get more visibility while keeping costs in check.

Step 8. Launch your campaign and monitor the results

How to track performance using Facebook Ads Manager

Once your Facebook ad is live, use Facebook Ads Manager to track its real-time performance. The manager platform lets users see:

• Click-through rate (CTR) and CPC

• Impressions and engagement

• Lead gen metrics

• Total conversions

Filter metrics by audience, location, and ad format to see trends and opportunities. Then, compare conversions to your ad goal to see how well your strategy works and adjust accordingly.

Facebook Ads Manager, part of Meta Business Suite, makes data analysis easy so you can make informed decisions. Learning to use Meta Ads Manager is key to managing and optimizing your ads on Meta’s platforms, such as Instagram, WhatsApp, Messenger, and, no doubt, eventually Threads.

What to measure and adjust

You can optimize your budget by building a nuanced understanding of the metrics and focusing your ad spend on the right areas. 

• CTR shows if your ad is creative enough to stand out and how your copy works for your audience.

• CPC shows cost efficiency, adjusting bids to stay within budget and get results.

• Track conversion rates to see the quality of leads from your landing page or lead form.

• Pause underperforming ads and reallocate the budget to top-performing ones.

Regularly reviewing your campaign ensures that it stays on track and gets the best ROI.

Step 9. Optimize your ads for better performance

Conduct A/B tests for ad creativity and headlines

Optimizing Facebook ads starts with A/B testing. Publish different ad creatives, headlines, and CTAs as part of your marketing strategy to see what works best.

• Compare metrics like CTR and conversion rates to see the winner.

• Use winning elements in future ads to increase efficiency and lead generation.

Small changes—like visuals, ad copy, or targeting—can make big differences.

Adjust targeting and budgets

Refine your targeting based on campaign data and narrow or expand demographics to reach your ideal customer better.

Use Facebook Ads Manager to retarget previous visitors or target lookalike audiences and reallocate the budget to top-performing ads to get more ROI and less cost.

Know when to amplify winning campaigns

Identify the winning campaigns early and scale by slowly increasing the budget for ads that generate high-quality leads and strong ROI. Monitor cost-per-result to avoid overspending.

Ongoing optimization means your Facebook advertising will keep growing.

Step 10. Expand your reach with advanced strategies

Run seasonal promotions or exclusive offers

Seasonal campaigns are a great way to get new customers.

• Promote seasonal services like lawn care, snow removal, or fall clean-ups.

• Offer limited-time discounts or packages to create scarcity and get conversions.

• Promote these offers with attention-grabbing ad creative and clear CTAs.

Running promotional offers is a great way to target your local area during peak season.

Use lead ads to get leads and gather client info easily

Facebook’s lead ads make lead gen easy by pre-populating user info. Landscapers can create a simple form to collect prospect contact info like phone numbers and emails.

Then, pair lead forms with offers—free consultations, quotes, or lawn care assessments.

Feed leads into a CRM, so your sales team can follow up and convert prospects to clients.

Combine Facebook Ads with other channels for more impact

Multiply your efforts by combining Facebook ads with other platforms.

• Use Google Ads to target searches for landscaping services.

• Run retargeting ads to re-engage visitors from other platforms.

• Use your landing page and social media content to create a consistent experience across all social media platforms, whether ads, blog articles, or case studies.

Broadening your approach gets you more brand awareness and better quality leads.

Step 11. Integrate Facebook ads into your overall marketing strategy

Combine with email marketing and SEO efforts

Facebook ads work best as part of a multi-channel marketing strategy that includes email, SEO, and social media.

• Use Facebook lead ads to collect email addresses and add them to segmented campaigns.

• Send follow-up emails with relevant offers, such as seasonal landscaping services or discounts.

• Align your ads with your SEO strategy to reinforce keywords like “lawn care services” and “local landscaping business.”

• Incorporate social media marketing strategies to enhance engagement and reach a broader audience.

This ensures your target audience sees consistent messaging across channels.

Automate workflows for lead tracking and follow-ups

Streamline the process with tools that unify lead generation and client management.

CRM software built for the landscaping industry makes capturing and tracking new leads easy.

Use automated workflows to remind your sales team to follow up on inquiries, schedule consultations, and nurture leads to maximize the potential ROI from every Facebook engagement. 

How can Aspire help you advertise your landscaping business on Facebook?

Centralize lead management

Aspire’s CRM efficiently manages leads from your Facebook ads by categorizing client info from lead forms or landing pages.

Then, track communication history to follow up on time and keep potential clients engaged, eliminating leads that might otherwise go unnoticed.

Segment leads by service interest, location, or budget for targeted follow-ups and focus on high-quality leads to get more conversions.

Optimize job costing and estimating

Aspire has job costing and estimating tools to guide your ad spending. Use historical data to determine your costs and price jobs profitably. Then, compare projected costs to actual expenses to see what’s profitable.

Set prices that are competitive for your target market and protect your margins.

Get more ROI from your ad spend by targeting ads for your most profitable services.

Enhance scheduling and dispatching

Aspire makes scheduling easier to manage the influx of new leads.

Assign jobs to crews based on availability and location and optimize dispatching to reduce downtime and fuel costs for lawn care services.

Use route optimization to do more jobs in your local area and keep operations smooth during peak season or promotions.

Generate insightful reporting and analytics

Aspire offers powerful reporting to help you improve your campaigns. For example, it can generate KPIs for your sales team, real-time job costs, and profit margins for open contracts. 

Aspire gives landscaping contractors the visibility they need to identify trends and refine their targeting and messaging.

By continuously optimizing marketing with data-driven decisions, your team can drive better performance and higher ROI.

Combine Facebook ads with email marketing

Aspire’s Marketing Pro activates your existing client base, including leads generated from Facebook ads by sending targeted offers to specific audiences, including service updates and seasonal promotions. 

Aspire helps landscaping businesses get more from their Facebook ads and simplify operations for growth.

It’s your turn now

Facebook advertising allows landscaping businesses to get new customers, generate leads, and grow revenue.

Every step from finding your target audience to optimizing ad performance helps you build a digital marketing strategy. Focus on creating profitable ads, targeting, and integrating Facebook into your overall marketing.

Aspire’s landscaping software consolidates lead management and scheduling and gives you insights to maximize the revenue-generating potential of your existing customer base as you grow your business with digital marketing.

Ready to elevate your landscaping business?

Book a free demo with Aspire and see how it simplifies your advertising and operations.