Your stories shaped an incredible year

Remember the start of 2024? The industry headlines weren't exactly cheerful. From staffing challenges to economic uncertainty, commercial cleaning companies had plenty of reasons to be cautious. But here's the thing about Aspire customers – you've never been the type to let challenges get in your way.

And wow, did you prove that this year! While others were preparing for a downturn, you were busy growing your businesses by an impressive 85% year-over-year.¹ How's that for flipping the script?

While all credit goes to our cleaning contractors for their outstanding work, we're proud that Aspire's software solutions made 2024 a year of growth rather than decline. Let's look back at a year of achievements and innovations that are transforming the commercial cleaning industry.

Your growth arsenal just got bigger

Let's talk about what really matters – growing your business. When we saw reports that 61% of you considered ² finding new customers to be your top priority, we rolled up our sleeves and got to work. The result? Some pretty amazing tools that are already helping you crush your revenue goals.

Market like a Pro with…Marketing Pro! (we like to say it how it is) 

Think of Marketing Pro as your personal marketing sidekick. It takes all that valuable customer and property data you already have and turns it into laser-focused marketing campaigns. No more spray-and-pray marketing – we're talking about reaching exactly the right prospects at exactly the right time. And the best part? It's all integrated into Aspire, so you can manage everything in one place.

Direct Mail That Actually Works 

Remember postcards? We've given them a serious facelift. Our new Direct Mail feature lets you target potential customers based on property size, value, and age. It's like having a GPS for finding your next perfect client. Plus, it makes cross-selling and renewals a breeze. Who knew paper could be so powerful?

Happy Teams, Better Business 

63% of you said that recruiting and keeping great employees is your biggest challenge. That's why we supercharged our Inova Pay Code & Direct Payroll Sync. No more payroll headaches – just straightforward, accurate compensation that keeps your team happy and focused on what they do best.

Smarter Work Ticket Management 

We've all had those canceled jobs that left you wondering, "What happened?" Our new Work Ticket Cancellation features give you the full story. Better insights mean better decisions, and that means more revenue in your pocket.

Here's what makes these tools so powerful:

• Your marketing targets the right prospects (goodbye, wasted ad spend!)

• Your team stays happy with hassle-free payroll

• You learn from every canceled job

• Everything works together in one seamless system

Aspire customers reported an average of 85% year-over-year revenue growth.¹ How's that for a return on investment?

The best part? These tools are just getting warmed up. As you head into 2025, you've got a complete revenue-generating machine at your fingertips. Whether you're looking to double your client base or maximize value from existing customers, we've got your back.

Getting the full picture just got easier

Let's face it—you can't be everywhere at once (though we know you've tried!). That's why we've been cooking up some game-changing features to give you crystal-clear visibility into your operations while saving you precious time. 

How much time? 

Try 19% less spent tracking KPIs and performance. Now that's what we call working smarter!

Real-time team tracking

No More "Where Is Everyone?" 

Remember the stress of wondering if your team made it to their jobs on time? Our enhanced Absentee Notifications have your back. When someone doesn't clock in, you'll know instantly via SMS. Plus, we've made it super flexible:

• Set custom grace periods (because traffic happens)

• Add property-specific rules (every site is different!)

• Loop in multiple team members (keep everyone in the loop)

Think of it as your own personal assistant who never sleeps and always keeps you informed.

Routes That Make Sense 

Our upgraded Mobile Route Visibility is like giving your team GPS superpowers. Team members see exactly what they need to – their assigned routes, nothing more, nothing less. No more confusion, no more "I thought someone else was handling that." Just clean, clear assignments that keep everyone moving in the right direction.

Checklists That Actually Get Used 

We've all been there – wondering if every task was completed to perfection. Enter Aspire Mobile's Visit Checklists. Right there in the field, your team can check off tasks as they go. It's like having a quality control expert in everyone's pocket. The best part? You can see exactly what's getting done, when it's getting done, without playing phone tag or sending a million texts.

Here's what makes these features so powerful:

• Real-time updates mean real-time solutions

• Teams know exactly what they need to do

• Managers spend less time checking up and more time leading

• Everyone stays on the same page, automatically

When you put it all together, you're looking at operation-wide visibility that makes your life easier. No more piecing together information from different sources or hoping everyone got the message. Just clear, actionable insights that help you run a tighter ship.

And remember that 19% time savings¹ we mentioned? That's not just numbers – that's more time for growing your business, supporting your team, or maybe even catching that game you've been missing.

Work smarter, not harder (we mean it)

Ever wish you could clone yourself to get everything done? While we haven't cracked that science yet, we've got the next best thing – features that multiply your productivity. Our customers are scheduling jobs 35% faster, spending 22% less time on planning, and cutting sales funnel management time by 19%.¹ 

Now, that's how you work smarter!

Your schedule just got a serious upgrade

Recurring Visits That Actually Make Sense 

Managing recurring schedules is about as fun as a root canal. Multiple routes, specific weekdays, time-based requirements…it’s enough to make your head spin. But our new Recurring Visits and Varied Schedules features turn that headache into a "piece of cake.” Think GPS for your scheduling.

Meet Your New Assistant (The One That Never Calls in Sick) 

Our Scheduling Assistant is like having a crystal ball for your calendar. Need to book a visit? It instantly shows you the perfect slots. Need to reschedule? No problem – just pick from a list of smart suggestions. Quick filters help you find exactly what you need, when you need it. It's so easy, you might start looking forward to scheduling.

Sales Insights That Make Sense 

Numbers are great, but insights are better. Our Sales Management Enhancements turn your data into a story you can understand. See your entire sales funnel at a glance, track those crucial KPIs, and spot opportunities before they slip away. It's like having X-ray vision into your sales performance.

Here's what these features mean for your day-to-day:

• Turn complex scheduling into a few simple clicks

• Stop playing calendar Tetris with your team

• Make informed decisions faster

• Focus on growth instead of admin work

What could you do with:

• 35% faster job scheduling¹

• 22% less time on planning and communication¹

• 19% less time managing your sales pipeline¹

That's not just saving time – that's freeing up hours in your week for what really matters –– whatever that means for you!

Ready to "Wow!" your customers?

Let's discuss something we all know: happy customers are the secret sauce to a thriving cleaning business. That's why we've built features that meet expectations and blow them out of the water!

Customer Portal 2.0: Your digital front door got a makeover

Remember when clients had to call or email for every little thing? Those days are officially over. Customer Portal 2.0 is your business's VIP lounge. Your clients get:

• Proposals and invoices at their fingertips (no more "Did you get that invoice?" emails)

• One-click payments 

• Easy-peasy service requests

The best part? It works seamlessly on both web and mobile. Because let's face it – your clients are busy people who need to get things done wherever they are.

Aspire Mobile: Your team's new best friend

Issues? Handled! Spot an issue during a service visit? Now your team can document and report it right then and there. No more playing telephone with important details or waiting until the end of the day to file reports. 

Quick Tickets: Because Time Matters We've all been there – a client needs something done ASAP. Our new Quick Tickets feature lets your team create and manage service tickets on the fly. No running back to the office, no complicated processes. Just tap, type, and done!

Make your paperwork work for you

Let's talk about everyone's favorite topic – paperwork! (Just kidding, we know it's not.) But stick with us because we've made some serious upgrades that turn contract headaches into a thing of the past.

Change Orders That Don't Make You Want to Change Careers

We've all been there: the project's done, the invoice is sent, and then... "Oh, could we add just one more thing?"

Our new Change Order Management is like having a time machine for your paperwork. Need to make changes after the invoice is out? No problem! Want to add or subtract services? Easy peasy! It's so flexible you might actually start looking forward to change requests. (Okay, maybe that's pushing it, but you'll definitely stress less about them!)

Contract Renewals That Don't Take Forever

Remember spending hours renewing contracts one... by... one? Those days are gone. Our new Contract Renewal Workflow is like having a fast-forward button for your paperwork.

Now you can:

• View multiple contracts at once 

• Renew similar contracts in bulk (bye-bye repetitive clicking)

• Keep all your parameters consistent (because copy-paste is so 2024)

• Get it done in minutes, not hours

Your Aspire Success Squad: More than just software

Here's a not-so-secret secret: the best part of Aspire isn't our software (though we think it's pretty awesome) – it's our incredible community of cleaning pros just like you. Let's talk about all the ways you can tap into this powerhouse network!

Shine Bright with Ignite Customer Awards 

Who doesn't love a moment in the spotlight? Our Ignite Customer Awards celebrate the game-changers, the innovators, and the all-around rockstars in our community. This isn't just another trophy for your shelf – it's recognition that tells your clients, "Yeah, we're kind of a big deal!"

Level Up with Aspire Academy 

Think of Aspire Academy as your team's personal growth playground. We're not talking about boring training videos that put you to sleep. These are engaging, real-world lessons that actually make sense for your business:

• Learn at your own pace

• Access content anywhere, anytime

• Get practical skills you can use tomorrow

• Watch your team grow from good to great

Join today!

Join the Inner Circle: Aspire Ambassadors

Ready to have a seat at the table where industry-changing decisions happen? Our Ambassadors are the visionaries helping craft the future of cleaning. As part of this exclusive group, you'll:

• Share your genius with fellow industry leaders

• Get early access to new features 

• Create content that shows off your expertise

• Help steer the future of Aspire's products

Your New Favorite Hangout: Aspire Together Platform 

Imagine having a brain trust of cleaning industry experts on speed dial. That's what the Aspire Together Platform gives you:

• Connect with Aspire SMEs to accelerate your success using Aspire

• Tap into the collective wisdom of pros who've "been there, done that"

• Get answers to your burning questions

• Share your wins and learn from the occasional oops

The inside scoop: Your 2025 Industry Playbook 

The commercial cleaning landscape continues to evolve at an unprecedented pace. While the industry projects significant growth opportunities, success requires more than just expanding your customer base—it demands strategic adaptation backed by concrete data and market intelligence.

In this groundbreaking report, Aspire has partnered with Thrive Analytics to deliver actionable insights that will shape the commercial cleaning sector in 2025. The report reveals a sector at a pivotal point of transformation. While industry sentiment remains mixed, with roughly equal parts optimism and caution about the year ahead, clear patterns emerge in successful business strategies. 

The report highlights that 92% of contractors now rely on business management software for growth.² Customer retention is the leading revenue strategy, accounting for 37% of revenue through repeat business.² Digital transformation is becoming increasingly critical, with 70% of companies prioritizing technology adoption to enhance efficiency.² 

These insights, combined with detailed market analysis and industry benchmarks, provide cleaning businesses with crucial data for strategic planning, operational optimization, and financial forecasting in 2025 and beyond. And the best part? We've done all the heavy lifting, so you can skip straight to the 'aha!' moments and start making decisions that'll put you ahead of the pack. 

Want a sneak peek at 2025? Here you go!

Power-Packed Webinars (That Won't Put You to Sleep!)

Let's face it – nobody has time for boring webinars. That's why we've created content that actually gets you excited about learning! Whether you're running a cleaning empire or growing your local business, we have the goods to help you crush it.

Live Sessions: Where the Magic Happens

• Jump into real-time convos with industry pros

• Get your burning questions answered on the spot

• Play with cool interactive polls (way more fun than it sounds!)

• Network with other cleaning pros who get it

Can't Make It Live? We've Got You! 

Our On-Demand Library is like Netflix for cleaning pros:

• Watch whenever, wherever

• Share the knowledge with your team

• Learn at your own pace (popcorn optional)

• Get certificates to show off your smarty-pants status

Next Up! 

Join us January 21 @ 11:00 AM PST for Clean Sweep: Transforming Customer Retention Challenges into Competitive Advantages. Register here.

The big one: Ignite 2025 is coming! 

Clear your calendars, folks – September 15-17 in Anaheim will be EPIC! We're talking three days of:

• Mind-blowing tech demos

• Workshops that'll transform your business

• Networking with the coolest people in cleaning

• Next-level solutions you can actually use

• Tried and true growth strategies 

Whether you're the new kid on the block or a cleaning industry veteran, Ignite 2025 is where dreams become game plans. Plus, the Anaheim Convention Center isn't too shabby! 

Thank you for an incredible year

As we reflect on 2024's achievements and look ahead to 2025, we're grateful for the trust our customers place in Aspire every day. The cleaning industry faces unique challenges and opportunities, but one thing remains constant: the unwavering dedication of cleaning professionals to delivering excellence in their communities.

Your success stories inspire us to push the boundaries of innovation. While some may view 2025 with uncertainty, we see a landscape rich with possibility. Our commitment to you extends beyond providing industry-leading software; we're investing in:

• Enhanced data analytics tools for deeper business insights

• Expanded learning resources and community programs

• Strengthened core products that adapt to your evolving needs

• New tools and integrations to support your growth

Most importantly, we're investing in you—the cleaning professionals who work tirelessly to maintain the health and safety of facilities nationwide. Your feedback, ideas, and partnerships drive our innovation and shape the future of our industry.

As we step into 2025, we're more committed than ever to your success. Whether you're a small business looking to scale or an enterprise operation optimizing efficiency, Aspire is your technology partner and trusted advisor. Together, we'll continue to raise the standards of excellence in commercial cleaning.

Thank you for choosing Aspire as your partner. Here's to another year of breaking barriers, exceeding expectations, and transforming the cleaning industry together.

From all of us at Aspire, thank you for making 2024 extraordinary. We look forward to supporting your continued success in 2025 and beyond.

¹ FY24 Aspire Green Client ROI Survey. Results are illustrative of certain customers' success; your individual results may vary.

² 2025 Commercial Cleaning Insights, Aspire Software (Market Survey)