Commercial Cleaning Sales Pitch Template (+Free PDF Download)

A good sales pitch can give you a competitive advantage in winning contracts in the cutthroat world of commercial cleaning. Your pitch should address client concerns, showcase your unique selling points, and differentiate your cleaning services from the competition.

This article will walk you through the key steps to creating a killer cleaning sales pitch, covering topics like understanding client pain points, highlighting your strengths, and following up strategies.

By the end, you’ll be able to deliver a pitch that resonates with potential clients and gets you more cleaning jobs to grow your company.

What is a commercial cleaning sales pitch?

A commercial cleaning sales pitch is how cleaning companies present their brand and services to potential clients.

It showcases your services' unique benefits and value, focusing on how your company can solve specific business pain points. The pitch differentiates your cleaning company from the competition and shows why your services are the best for their cleaning needs.

Great pitches address concerns like pricing, reliability, and service quality to convert leads into new cleaning work—it positions your business as the answer to cleaning clients' needs.

Why is a strong commercial cleaning sales pitch important?

The right pitch can make a difference in closing sales. For businesses focused on growing revenue, the pitch is critical to increasing your customer base.

Whether cold calling or door-to-door sales, a strong pitch is your company's first impression when building long-term relationships in your target market. It should:

• Differentiate your cleaning company from the competition. 

• Addresses decision makers’ pain points so they can see the value in your services.

• Give prospects confidence in your services and sets the foundation for long-term relationships.

• Stay up to date with industry trends and cleaning methods for better service delivery and client satisfaction.

First impressions can make all the difference between winning and losing a commercial cleaning contract.

What should you include in a commercial cleaning sales pitch?

An excellent commercial cleaning sales pitch should be simple, brief, and bespoke to your potential clients.

It should highlight your strengths, address their objections, and illustrate why your cleaning services are the answer for their business. Before a salesperson begins building the sales pitch, consider the budgeting and scheduling for the cleaning services, including equipment, staff training, and transportation.

Here’s what to include:

1. Introduction to your company and services

Begin with a short but powerful intro about your business.

Highlight your experience, mission, and specialist areas within the cleaning industry, e.g., carpet or window cleaning. Define the business structure, e.g., sole trader, partnership, or LLC.

Mention any certifications or accreditations that add credibility to set the tone for the rest of the pitch and build trust.

2. Understanding the client’s needs

Understanding the client's business and specific cleaning needs helps you tailor your pitch to show how your services solve these problems, whether reliable janitorial services or post-construction deep cleaning.

Knowing your market and identifying potential clients in local businesses is key to winning those clients and being competitive. A bespoke approach will increase your chances of closing the deal.

3. Tailored solutions to address client concerns

Offer solutions that specifically address their concerns. For example, highlight how your cleaning company uses green products if they need eco-friendly solutions. Give specific examples of how your services can benefit their business, e.g., reducing downtime through efficient cleaning. 

Tailored solutions demonstrate you care about your clients’ needs.

4. Value propositions

Focus on what sets your business apart: quality, efficiency, and cost savings. Compare your cleaning business to your competitors and show why it is different. 

Highlight features like eco-friendly sustainable practices, modern cleaning solutions, or specialist services like carpet cleaning or disinfecting high-traffic areas like lounges and kitchens.

5. Testimonials and case studies for commercial cleaning services

To build credibility, include client testimonials, social media comments, and case studies.

Share examples where you’ve solved similar cleaning challenges for other businesses. 

Include measurable results, e.g., improved cleanliness ratings or reduced costs, to show the impact of your services. Testimonials are social proof that your business delivers what it says.

6. Pricing and service package options

Be clear and transparent with your pricing.

Offer tiered service packages to suit different budgets and cleaning needs to give the client flexibility to select a plan that suits their business, whether essential janitorial services or deep cleaning solutions.

Use incentives like discounts to close the deal if necessary.

7. Strong call-to-action

Finish with a strong call to action that gets the client to take action. Ask them to book a demo, request more info, or schedule a meeting to discuss their cleaning needs. A strong close is key to converting interest into a sale.

You’ll have a persuasive, client-focused, results-driven commercial cleaning sales pitch by including these.

What are common mistakes to avoid in a commercial cleaning sales pitch?

A commercial cleaning sales pitch should avoid common mistakes that will lose sales. Here are the errors to avoid.

• Giving a generic pitch that isn’t tailored to the client. Always pitch how your cleaning services solve their specific problems.

• Talking too much about your business, not the client’s needs. Shift the focus from your business to the client’s pain points and challenges.

• Using too much jargon. Keep it simple and straightforward. 

• Not following up after the pitch. Follow-up is vital to keeping your business at the top of your mind and closing deals. 

By avoiding these mistakes, you’ll have a stronger commercial cleaning sales pitch and win more contracts.

How can you improve your commercial cleaning sales pitch?

No matter how long you’ve used your pitch, you can make it more relevant, engaging, and persuasive. Here are some tips on how to do so.

• Research your potential clients' specific pain points to tailor your pitch to show how your cleaning services solve their unique problems.

• Focus on the benefits, not the features. Highlight value propositions such as providing greater efficiency, cost-savings, or better results.

• Practice your pitch to sound natural and confident.

• Use storytelling to engage the client, such as sharing success stories of other businesses you’ve helped.

• Use data to back up your claims (e.g., testimonials, ROI). Measurable results increase your credibility and the client’s confidence.

Using these tips to improve your cleaning sales pitch will help you connect with clients better and win more business.

What are the next steps after delivering a sales pitch?

Delivering a commercial cleaning sales pitch is just the start.

What you do next can make all the difference. 

Follow-up shows the client your interest in their business.

→ Be prepared to answer any questions or concerns after the pitch with clear and actionable answers. 

→ Be flexible and ready to negotiate, offering custom cleaning services that fit the client’s needs.

A timely follow-up keeps the conversation going and builds a positive relationship, increasing the chances of closing the deal.

Next steps after the pitch:

• Follow up with an email summarizing the key points from the pitch and say how much you’d love to work with them.

• Address any concerns that came up during the pitch and answer any questions or doubts they have about your cleaning solutions.

• Offer flexible service plans with custom options based on their needs.

• Send testimonials, case studies, or a sample cleaning contract to support your pitch.

By doing this after your cleaning sales pitch, you’ll build client trust and increase your chances of winning the contract.

How can Aspire help improve your sales pitch?

Aspire’s cleaning business software streamlines operations so you can create a more impressive and results-driven sales pitch.

With Aspire’s robust reporting tools, you can provide clients with real-time data on job completion and performance, adding credibility to your pitch with data to back you up. Plus, the software's CRM feature enables personalized follow-ups, ensuring you never miss an opportunity to close the deal.

Key features to highlight in your sales pitch:

• Flexible scheduling: Aspire’s drag-and-drop system automatically syncs to the mobile app, facilitates last-minute changes, and automates contract renewals.

• Real-time tracking and mobile app: Aspire Mobile is offline capable and features three-way communication between customers, the office, and the field.

• Custom reporting: Share performance metrics and job completion data with clients to demonstrate your reliability.

• Client relationship management (CRM): Aspire makes it easy for commercial cleaners to maintain personal contact with clients, from the sales pitch to long-term service delivery.

Aspire provides the tools and data to craft a great sales pitch highlighting your services' value and how you stand out from the competition.

It’s your turn now

Creating a winning commercial cleaning sales pitch is key to standing out in a crowded market. 

Understanding the client’s needs, offering custom solutions, and showcasing your unique value will increase your chances of winning deals and building long-term relationships. 

These tips will help refine your approach and deliver a pitch that resonates with the client.

Book a demo with Aspire to see the software’s powerful tools in action, streamlining your workflow and improving efficiency to secure more contracts.